The Diamond Rally is an annual cruise with a cause that offers supercar and motorcycle enthusiasts an opportunity to showcase their luxury vehicles while raising funds for select Canadian charities. This year’s ride took place on May 14, beginning at Brian Jessel BMW in Vancouver, with the fleet of cars and motorcycles continuing along BC’s scenic Sea-to-Sky Highway #99 and making pit stops in Squamish and Pemberton before arriving at the final destination, the Fairmont Chateau Whistler.
The event featured brands including Ferrari, Lamborghini, McLaren, Rolls-Royce, and for the first time in the event’s four year history, the Italian motorcycle brand Ducati. Ducati Richmond and High Gear Motorcycle Training were among the local motorcycle businesses represented, riding for Habitat for Humanity.
Photos by Jesse Yuen